An Innovation-by-Design Approach

An Innovation-by-Design Approach
Innovation-by-Design begins with a customer centric approach and includes:
• Customer insight
• Customer focus
• Customer solutions
• Customer management
• Customer process
• Customer contact
• Customer loyalty
The key here is that- companies must identify the first task a customer must do to initiate purchase of its product and effectively map the entire process of the customer’s journey to its product (or services).

An Innovation-by-Design Approach

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